It seems that every year the gift basket business gets bigger and bigger. From corporate gift baskets to those of us who simply don’t know exactly what to buy for our loved one’s…..gift baskets offer a real alternative and the industry is growing as a result.
While I can appreciate that every business (like every consumer) has the ability and certainly the right to make their own decisions about which products to include in their gift baskets, I always wonder when I see exactly the same wines included in gift basket after gift basket. How is that providing value and adding a level of interest for your customers?
I might be biased, but I think we’ve done an outstanding job with our gift baskets at Uncorked Ventures. Yes, we’re at the upper end of the price spectrum, but the quality of products are consistent with that. Personally, I’d rather receive good value while paying a bit more rather than paying less and getting wine and food which is available at my local grocery store.