I was asked earlier today to describe my wine clubs and what makes them different than all of our competitors. I talked some about our differing price points ($20, $50 and $100 per bottle) and how we refuse to include shipping in the prices charged for our wine clubs. Unlike many of our competitors we simply ship wine worth the amount, or more, that our customers pay. If you join a $40 wine club, we’ll send you $40 in wine. Yes, you’ll pay shipping on your order as well as sales tax based on where you live, but given that we pay sales tax on every legal online purchase that shouldn’t be a problem. Shipping is charged at the EXACT rate we pay. We don’t make money on shipping by including it in our prices, for those of our customers who enjoy great wines which aren’t available at their local fine wine store, we think paying a small shipping charge is well worth it.
Of course, for some people they want cheaper wine. That’s fine, but when you’re ready for better wine we’re sure you’ll be back. No one else is shipping the equivalent of the 95 point and 93 point bottles which we included in our Special Selections shipment this month.