I think Google’s Page Rank is one of the most misunderstood aspects of SEO and internet marketing.
That being said, it is still one of the independent tools available for those of us looking to track our progress and the progress of our competitors since SERPS are difficult to track across hundreds of keywords.
Our main site, Uncorked Ventures found its home page back to PR 4. Our wine club page also moved to a PR 4 while our Gift Baskets page, which is basically a place holder is already a PR 3. We saw dramatic increase on a number of our internal pages which says we’re doing something right as far as link building.
This blog also moved from a PR 2 to a PR 4 which should only heighten the number of Spam comments I receive.