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Saw an interesting article over at Cork’d which talks a bit about the impact that millennials are already having on the wine industry. I think Jon, who I’ve gotten to know fairly well since starting to write for Cork’d myself, does a great job of explaining where millennials differ from some of our older counterparts. Specifically wineries and wine clubs alike are going to need to focus more and more on sharing information because those of us 30 and under are accustomed to having information on our fingertips. As an example:
How did you hear about the tragic earthquake in Haiti? When did you see the first images of the aftermath?
For me, it occurred on Twitter and I’ve found that I get more and more local news through various Facebook feeds.
Aside from sharing information certain brands are going to find pretty quickly I think that millennials are more comfortable with international wines (like travel) then previous generations. For higher priced wineries that don’t offer anything under $50 a bottle, tread carefully. Once buying practices are established, they are incredibly difficult to break. That may mean that Italian, Chilean and Argentinean wines become more popular over time. It also makes me question if those wines which are typically bigger in style, might in fact tip the balance when it comes to the California versus France wine debate.
