Written by Moving Forward
Every so often it seems we reach a tipping point either in business or personal lives, for me these type of points have not only been difficult to predict, but they can be difficult to manage as well. I think this is especially true when we reach a point where a significant choice stands in front of us and there is perhaps no clear answer, even if the only reason for that is because we can’t see our nose in front of our face. You know, make the easy choice that is closest to us…in order words the simplest solution is usually the correct one.
For Uncorked Ventures part of this choice is how quickly we move from our original goals of crafting 3 of the best wine clubs on the planet, to some other ways to bring in income for the new business. I’ve heard of open door lawyers before (you know, any case that comes in is what I specialize in) and I want to be careful to not become an open door wine store so to speak, that is I want to be careful to note dilute our message because we’re working on so many different things at once. At the end of the day, the goal is to get hard to find wine into the hands of consumers at the right price. Of course, like any business, there are better ways then others to do this for our bottom line.
It’s hard to turn down what could amount to a number of sales, but there is certainly an opportunity cost when it comes to using either my time or Matt’s time since there is always something else we can be doing. For example, how much time should we be spending on SEO work which should pay off down the line (although no guarantees) versus time spent working with potential in home tasting clients?
So I ask my readers this, how would you go about finding new wine club members?
