Written by Before I spend some time going over our second day in Napa, I thought it might be interesting to talk about what we’re doing this week.
Matt is running down some options for Uncorked Ventures to be able to ship into three tier states. Three tier is basically bureaucratic nonsense meant to make sure the distributors make their cut of the money, but the idea is that a winery sells their wine to a distributor, the distributor sells to a retailer and the retailer sells directly to the consumer. As you can imagine, for a 3rd party wine club this isn’t a good set up for us. Unlike a few of our competitors we won’t be breaking the law in any state, there are some options for us to ship directly to our customers in places like Florida and New York which employ the three tier system. We hope to have partnerships set up at some point in the next couple of weeks.
On my end, although still largely focused on SEO efforts (up to #4 for our first search term), I have also been planning for our first wine tasting even this Friday evening. I’m a little disappointed that my wife will miss the first part of the tasting, but being able to bring together a group of 10+ people who know wine (only 2 of which I know) is going to not only be a good opportunity to get feedback on the wine that we have sourced, but also an opportunity to pick up a few new clients. Frankly, having some data about the wine is going to be something I’ll want more of moving forward. We’ll be pouring a combination of wine we’re planning on shipping, wine we’ve been sent as a sample and wine we frankly think is over-hyped.
